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Surface integrals
A surface integral accumulates a scalar quantity over a curved surface $S$. If the surface is parametrized by
$$\mathbf r(u,v),$$
with parameter region $D$, then
$$\iint_S f,dS
\iint_D f(\mathbf r(u,v)) |\mathbf r_u\times\mathbf r_v|,du,dv.$$
Surface area
Taking $f=1$ gives the area of the surface:
$$\operatorname{Area}(S)
\iint_D|\mathbf r_u\times\mathbf r_v|,du,dv.$$
The factor
$$|\mathbf r_u\times\mathbf r_v|$$
converts a small parameter rectangle into the corresponding area on the actual surface.
Accumulating a surface density
If $\sigma$ is a mass per unit area distributed over a thin surface, its total mass is
$$m=\iint_S\sigma,dS.$$
The same construction applies to any scalar density distributed across a surface.
Parametrization independence
Different regular parametrizations of the same surface give the same scalar surface integral. Reversing orientation also leaves $dS$ unchanged because the magnitude of the normal cross product is used.
When a vector field is integrated through an oriented surface, the direction of the normal matters. That oriented surface integral is the idea of flux.