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Kernel and image
A linear transformation can lose some input directions and may fail to reach some possible outputs. The kernel and image describe these two effects.
For
$$T:V\to W,$$
the kernel is
$$\ker T={\mathbf v\in V:T(\mathbf v)=\mathbf0},$$
and the image is
$$\operatorname{im}T={T(\mathbf v):\mathbf v\in V}.$$
Kernel: what is sent to zero
If $T$ is represented by a matrix $A$, then the kernel consists of the solutions of
$$A\mathbf x=\mathbf0.$$
For example,
$$A=\begin{pmatrix}1&1\end{pmatrix}$$
maps $(x,y)$ to $x+y$. Its kernel satisfies
$$x+y=0,$$
so
$$\ker T=\operatorname{span}((1,-1)).$$
Different inputs separated by a kernel vector produce the same output.
Image: what can be reached
For a matrix transformation, the image is the span of the matrix columns. If
$$A=\begin{pmatrix}1&2\2&4\end{pmatrix},$$
both columns lie on the same line, so the image is one-dimensional even though the output space is $\mathbb R^2$.
Both are subspaces
The kernel is a subspace of the domain and the image is a subspace of the codomain. Linearity guarantees closure because linear combinations of zero-producing inputs still produce zero, and linear combinations of reachable outputs are still reachable.
The kernel measures directions lost by the transformation; the image measures the outputs that survive.