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Simple harmonic motion
Simple harmonic motion is physical motion whose acceleration is proportional to displacement from equilibrium and points back toward equilibrium:
$$a=-\omega^2x.$$
This restoring relation produces the harmonic oscillator equation, so the motion is sinusoidal with angular frequency $\omega$.
Mass on an ideal spring
For a mass $m$ attached to a spring of stiffness $k$, Hooke's law gives
$$F=-kx.$$
Combining this with Newton's second law,
$$m\ddot x=-kx,$$
so
$$\omega=\sqrt{\frac{k}{m}}.$$
Increasing stiffness raises the natural frequency; increasing mass lowers it.
Motion through equilibrium
Velocity is largest in magnitude as the oscillator passes through equilibrium. At the turning points $x=\pm A$, velocity is zero and the restoring acceleration has maximum magnitude.
Simple harmonic motion is the physical model produced by an ideal linear restoring force; the sinusoidal solution itself belongs to the underlying harmonic oscillator equation.